Sarah.
The why behind the work.
Sarah Merrifield has spent more than thirteen years on the other side of the microphone — a four-time Emmy Award–winning broadcast journalist who has covered eight professional teams across four major leagues, currently the rinkside reporter for the NHL’s Utah Mammoth. Years of live television taught her something most people never get to learn under that kind of pressure: knowing what to say is one thing; saying it when the moment demands it — and revealing your authentic self in the process — is another.
She founded The Rostrum Group because that gap is everywhere in sport. The word “athlete” becomes an identity for many the moment they’re handed a jersey — almost like a mask. But when the game ends, the mask comes off, and too many find themselves lost without it. The Rostrum Group exists to bridge that gap — to lay the groundwork for an athlete’s identity and build it from the start of a career to its finish.
Drawing on her own experience — and years of watching players and colleagues navigate the unexpected ups and downs of the game — Sarah helps athletes in the same position find their way with clarity, communication, and conviction. On purpose.
